Connect to MA/CRM

Previous Section: Set Qualifiers

Connect to MA/CRM

After setting qualifiers you will be directed to the Connect MA/CRM screen. Here you will have access to all of the available MA/CRM platforms that atEvent Hub integrates with:

atEvent Hub's MA/CRM integrations offer exceptional flexibility and control so captured lead data can flow seamlessly into your systems, automatically triggering personalized post-event engagement.

atEvent integrates with the following MA and CRM systems:

• HubSpot
• Marketo
• Oracle Eloqua
• Salesforce
• Pardot

Detailed Step-by-Step Guides

• HubSpot Integration Guide (atEvent Hub)

• Marketo Integration Guide (atEvent Hub)

• Eloqua Integration Guide (atEvent Hub)

• Salesforce Integration Guide (atEvent Hub)

• Pardot Integration Guide (atEvent Hub)

How our integrations work

After you connect atEvent to your MA or CRM account, you're able to configure:

1. Sync Push Schedule - when you want lead information to sync to your MA/CRM system. Options include: Immediate, End of Each Event Day, End of Event, or Manual.
2. Integration Type - how you want to integrate/map data from atEvent to your MA/CRM system. atEvent supports two integration types: Basic and Advanced (only available for HubSpot, Pardot, and Oracle Eloqua).
   1. Basic Integration: 1:1 mapping of an atEvent field to a MA/CRM field
   2. Advanced Integration: Mapping of atEvent fields to fields on an existing form in your MA system. This type of integration is available for Oracle Eloqua, HubSpot, and Pardot.

Next Section: Invite Event Team