Integrating with Marketing Automation or CRM

atEvent’s MA/CRM integrations offer exceptional flexibility and control so captured lead data can flow seamlessly into your systems, automatically triggering personalized post-event engagement.

atEvent integrates with the following MA and CRM systems:

  • HubSpot
  • Marketo
  • Oracle Eloqua
  • Pardot
  • Salesforce

Detailed Step-by-Step Guides

How our integrations work

After you connect atEvent to your MA or CRM account, you're able to configure:

  1. Sync Push Schedule - when you want lead information to sync to your MA/CRM system. Options include: Immediate, End of Each Event Day, End of Event, or Manual.
  2. Integration Type - how you want to integrate/map data from atEvent to your MA/CRM system. atEvent supports two integration types: Basic and Advanced (only available for HubSpot, Pardot, and Oracle Eloqua).
    1. Basic Integration: 1:1 mapping of an atEvent field to a MA/CRM field
    2. Advanced Integration: Mapping of atEvent fields to fields on an existing form in your MA system. This type of integration is available for Oracle Eloqua, HubSpot, and Pardot.

Please contact to request a detailed step-by-step atEvent integration guide for each MA/CRM platform.