Log in to the atEvent Central portal, and then click Event Intelligence on the top navigation bar to access account insights and ROI. Your data is available in a spreadsheet and in graphical reports.
Another way to access Event Intelligence is to click the bar graph icon on any of the events listed in the dashboard.
The Event Intelligence page shows the following metrics for your events:
- Performance: view both high-level and in-depth, granular performance metrics
- Account Insights*: track companies you have specifically targeted for leads
- ROI*: select two events for which you want to compare and contrast metrics
*Account Insights and the ROI sections are both PREMIUM features. These features are available to all customers for free until August 31, 2018. Please contact firstname.lastname@example.org to order or get more information.