Setting Up a Marketo Integration

How to integrate to Marketo; syncing lead interactions to Marketo

 

atEvent offers the deepest, most flexible Marketo integration—so your team can capture the insights you need at every event, conference, and tradeshow and transfer them into Marketo automatically for near real-time follow-up and nurture.

 

Use Marketo API user credentials to integrate the atEvent platform to your unique Marketo instance.  This will allow you to automate the lead creation/update process from leads captured through atEvent app at events.  atEvent fields map to your Marketo Contact fields by updatings the Contact Object with demographic data captured through the app.

 

The connection between atEvent and Marketo gives you the ability to create Smart Campaigns and Triggers to execute multiple activities.  Here are a few examples:

  • Send sales alerts
  • Add to lists
  • Update attendee information
  • Send emails (collateral, white paper, etc.)

 

  1. Check out our Marketo instance setup guide to configure your instance
    1. Permissions required in Marketo:
      • Create an API Role

      • Create a New User

      • Create a REST API Service

      • Create Custom Fields

  2. Follow along in the atEvent setup guide to then setup your atEvent Sync profile and integrate atEvent with Marketo 

 

Marketo Integration Setup

 

atEvent Central Setup (Hubspot Integration)